• Home
  • Art Direction & Design
  • Photography
    • Fashion
    • Beauty
    • Food
    • Editorial
    • Still Life
    • Experimental
  • Videography
  • About
  • Contact
s5mil_screen01e
s5mil_screen02e
RLR_LYR

Other projects

Illustype View MiniViews View StarHub SafeSurf - Birds & The Bees 2.0 View Health and Well-being in Asia View Stadium Five Million Current Heyday/Mayday View Modern Technology Owes Ecology An Apology View Openrice Family View
Previous Next Back to portfolio

Stadium Five Million

Malaysia Cup is the most prestigious football tournament in Southeast Asia. However in 2012, the 60,000-seater stadium was demolished to make way for a new one. Over 50,000 fans will be shut out as the temporary stadium only holds 8,000.

With StarHub’s ‘LionsXII Live’ app, the entire nation will now be able to get behind the LionsXII team in one voice. Fans can cheer for the Lions live from wherever they are watching the game using the interactive cheer feature. When enough fans outside the stadium select a cheer on the app, it’ll be streamed in real-time to the cheer board inside the stadium, prompting fans inside the stadium to cheer on the team.

‘LionsXII Live’ is the first smartphone app in Singapore to capitalise on the social television experience, which enables viewers to interact with television content. This transforms the traditional television programme from a one-way experience to a two-way dialogue with the viewer.

Accolades

Gong 2012 Creative Circle Awards
- Bronze in Use of Innovative Technology for Mobile

Junior Art Director

Jayden Tan

Senior Copywriter

Mahesan M.

Creative Group Head

Lester Lee

Creative Director / Art Director

Khalid Osman

Project Type

  • # Art Direction & Design
© Super Awesome Studio 2015
Use arrows for navigation