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StarHub SafeSurf – Birds & The Bees 2.0

We turned StarHub SafeSurf from a service that merely censors adult content into a service that offers fathers an opportunity to teach their sons about sex, without them having to talk about it.

Accolades

Spikes Asia 2012
- Silver in Use of Media & Bronze in Websites & Microsites

Digital Media Awards 2012
- Silver in Commercial Public Service, Finalist in Media Innovation Award & Finalist in Other Digital Channels

Hall of Fame Singapore 2012
- Product Innovation

Effie Awards Singapore 2013
- Effie Bronze

Art Director

Jayden Tan & Wu Yangwei

Senior Copywriter

Adrian Yeap

Creative Group Head

Lester Lee

Creative Director

Khalid Osman

Project Type

  • # Art Direction & Design
© Super Awesome Studio 2015
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